It’s 2021, and the world is full of new possibilities and renewed optimism. It is an opportune time for dental and medical clinics to set goals in preparation for a productive and prosperous new year. Here are six tips to help get you started on your goals.


After dealing with curveball after curveball, I’m ready to see what 2021 has in store. And one of my favorite things when gearing up for a new year is reviewing and setting business goals.

With many years of experience under my belt (and plenty of blunders along the way), I’ve learned how to set goals that are attainable. Want to become a pro at setting goals for your company, too? I’ve got just the right tips for you…

Why Are Setting Goals Important?

Before we get into how you can set successful goals for the upcoming year, let’s break down why goals are so important in the first place.

If you want to make your business the best it can be, you have to be willing to establish and track goals. Without goals, you have no way to monitor your company’s progress or keep yourself or your team accountable. Goals help you create a clear path for your company and get you headed in the right direction.

All goals are important, no matter how big or small they are. Achieving small goals can help you work toward bigger goals. Your goals help you grow your business. And, they can be what make or break your business’s success.

6 Tips for Setting Goals In 2021 And Beyond

According to one study, people with goals are 10 times more likely to succeed. The same rings true for businesses. If you want to succeed in the long run, learn how to set goals and achieve them.

The last thing you want to do is put off setting your business goals for the upcoming year. Instead of procrastinating, get a head start and learn how to establish (and achieve) goals for 2021 and beyond. Check out these six tips to enhance your goal-setting process.

  1. Determine What You Want Your Goals to Be

Not sure where to start when setting goals? Congrats—you’re not alone! Plenty of business owners struggle with where to begin when it comes to determining business goals (especially the newbies). But, that’s completely OK. We’re here to help each other out, right? Right.

So … where to start? Instead of just thinking “What goals do I want to set for my company?” think about it this way: What do I want to accomplish?

When determining your goals, make sure they are worth your time and effort. Think about what goals can really push your business forward within the next year. And, don’t just think about the big picture. Also figure out what itty bitty goals you want to achieve—they are equally as important.

To figure out your top priorities, consider taking advantage of a SWOT analysis. Your analysis will tell you where your business is falling flat and what areas need improvement. Once you determine what areas need help, start coming up with the goals you believe you can achieve (or come close to achieving) in the next few months or years.

  1. Be As Specific As Possible

The more time you spend describing and visualizing your goals, the more likely you will be to actually achieve them. So, when setting your goals, be as descriptive and crystal clear as possible.

Go into the nitty-gritty details when setting a goal, such as exact dollar amounts or percentages, what it will take to achieve said goal, and how long you think it will take to reach it.

Define where you want your goal to be at each step of the way. Think of this as your goal’s roadmap. Be specific with what you want to accomplish at each point.

Are you a visual learner? If so, here’s an example of what your goal roadmap may look like:

  • Increase customer count to 10,000 by end of Q1
  • Have 15,000 customers by Q2
  • Have 20,000 customers by Q3
  • Have 25,000 customers by Q4

Your roadmap can also detail more long-term goals, such as increasing overall revenue or reducing certain expenses. As you can tell, the opportunities are endless.

  1. Commit To Your Goals

Like with anything in life, if you want to achieve a goal, you have to commit to it. If you’re determined to lose weight, what do you do? You set goals, and you commit to your diet and exercise regime to reach your goal weight.

Once you set your goals, make the commitment and stick to it. Don’t second-guess your goals or give up on them right away. Enjoy the ride, track your results, and do whatever you need to do to stay motivated throughout the process.

  1. Meet Regularly To Measure Progress

There’s no better feeling than achieving a goal you’ve set your mind to. But, you can’t reach your goals if you don’t have a system to track and analyze your efforts.

Find a way to keep track of your goals that works for you and your team. For example, maybe you’ll utilize a spreadsheet to keep track of metrics monthly. By tracking your goal(s), you can find out what is and isn’t working and make changes along the way to ensure you achieve your goal in the end.

  1. Hold Yourself Accountable With Deadlines

If you really want to motivate yourself to achieve a business goal, try setting deadlines to hold yourself accountable.

Setting time-focused goals help you set a clear date on when you want to reach your goals. Deadlines help you stay in line and give you the boost you need to accomplish your goals.

From the get-go of establishing your goal, set a deadline for when you want to reach your goal. I’m not talking about saying “by next summer” or “by the end of Quarter 3.” I’m saying to give a specific date on when you want your goal completed. That way, you can hold yourself accountable when that date rolls around.

  1. Celebrate Milestones And Achievements

Last but certainly not least, remember to celebrate the milestones you reach and the goals you accomplish—no matter how big or small they may seem.

You’ve invested so much time and energy into reaching your goal, so take a moment to take it all in and celebrate your accomplishment.

Smaller accomplishments can be simple rewards, like lunch at your favorite restaurant or a cake. As milestone accomplishments are met, you might splurge a little more with your celebrations to match the goal you reached.

Reference: {https://www.forbes.com/sites/mikekappel/2020/12/10/become-a-pro-at-setting-business-goals-in-the-new-year-with-these-6-tips}


Perform DDS can help set you up for success. Ask us about our innovative and affordable Grow Together program. (949) 232-4788 or visit our Facebook page at  https://www.facebook.com/PerformDDS/

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If you would like to put more focus on your education and patient care, and less time in the often frustrating management and marketing of your practice, we can help. Call us for a complimentary consultation and we will quickly show you the great positive impact we can make to your operations, brand, and revenue. 949.232.4788